Jeff Schuller
Señor Copywriter
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Branding | Naming

I’ve helped uncover the ideal brand name for new companies, products, and services. I’ve crafted packaging copy that distills the brand story down to a few well-chosen words. I’d love to help your brand find or refine its voice.

 
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I led the development of brand identity and product naming for Western Medicine Spirits. I also wrote their tagline “A dose of the good life” along with the packaging copy for each spirit. Credits: Rachel Hickey, Evan Butteris, designers.

Working with Vermilion, I named this organic, low-calorie, low-carb lager for New Belgium Brewing. Credits: Sarah Halle, Creative Director; Brandon Arthur Roth, Designer.

I teamed with Global Prairie to rebrand this non-profit, formerly known as The Grooming Project, with a name that better spoke to their mission to help people out of poverty by learning the trade of pet grooming.

Working with the bright minds at Fortnight Collective, I named the Do Good brand of fresh, sustainably raised chicken.

I’ve helped PopSockets with packaging copy and product names that are true to their witty, irreverent brand persona. Credits: John Kieselhorst, VP Creative; Justin Fuller, VP Brand Design.

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I crafted brand story and flavor profile copy for Summit Brewing Company packaging – all after thorough “research”, of course. Credits: Duffy, Design.

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I named Pique, a luxury bespoke travel agency, and wrote their tagline, “Follow your curiosity.”