CAMPAIGN YEARS 1 & 2
We collaborated with cowboy poet Randy Rieman to bring this idea to life, exchanging general theme ideas and individual poems back and forth until we captured the true spirit of the town, the valley, and the mountain that makes this a special place.
“Yonder” – poem by me and Randy Rieman
“Unity” – poem by Randy Rieman
“The Colt” – poem by me and Randy Rieman
“Roam and Return” – poem by me and Randy Rieman
“New Territory” – poem by Randy Rieman
“Out Where The West Begins” – traditional cowboy poem by Arthur Chapman (1917)
Credits: Fortnight Collective; Adam Chasnow, CCO; David Steinke, Art Director; Jamie Slade, Producer; Hungry Man, Production; Richard Bullock, Director; Joe Aguirre, DP; Caleb Dewart, Executive Producer; Jack Beardsley, Producer: The Now Corporation, Post-Production; Jesse Reisner, Editor; JSM, Music; SoundSpace, Sound; Matt Polis, Sound Designer: Trafik, Color; Nate Seymour, Colorist.
CAMPAIGN YEARS 3 & 4
“Get On The Horse”
To broaden the campaign, we pivoted from cowboy poetry to songs that sing of riding wild and living free under bluebird skies. In doing so, I got to tap into my songwriter side, scribing all the lyrics and working up rough musical demos. From there, the composers at Coupe Studios and our musical talent, Colorado’s own Heavy Diamond Ring, made the ideas infinitely better.
“Champagne Powder”
“Chairlift Romance”
“Wherever I May Roam”
Credits: Fortnight Collective; Agency; David Steinke, CD/Art Director; Rachel Arther, Alina Moeller, Agency Producers; Curfew, Production; Mark & Spencer, Directors; Danny Taff, Producer; Wild Manor, Post-Production; Jessica Farmer, Editor; Coupe Studios, Music & Sound Design; Jacob & Daniel Sproul, Composers; Steve Picano, Colorist.
We extended “The Steamboat Way” theme across the brand’s messaging – from print ads to employee recruitment to promotions on flights to Steamboat and more. Like the views from atop Mount Werner, this idea can go on and on.