Working from our initial AI reenactment concept, Noodles’ agency Fortnight Collective brought the idea to life with a campaign that stoked the passion of aficionados, driving the most engaged Steak Stroganoff content ever. It also won a Gold Telly and got a little love from AdAge. Credits: Travis Brown, art director; Mona Hasan, Matt Kubis, creative directors; 11 Dollar Bill, AI/edit (:30); Brandon Gorthy, art director/AI/edit (:15s); Rachel Arther, producer.
