I collaborated with Sukle Advertising & Design on this social campaign for Generation Wild. The brief called for keeping kids engaged with nature even when temps drop and daylight wanes. So we created an animated children’s story that unfolded one post at a time and built up to the winter solstice. Kids helped shape the adventure by sharing what they thought should happen next. We also shared the tale in print and ebook formats (see full story here). Credits: Mike Sukle, CD; Rachel Hickey, AD; Lindsay Dyer & myself, CW; Michon Schmidt, Producer; Rae Ritchie, Illustrator.
PopSockets is a new product development and content-generating machine. I’ve been lucky to work with their in-house team on a colorful variety of social and digital messages. Credits: John Kieselhorst, VP Creative; Sonya Ghori, ACD; Erika Liberato, George Bangs, Jennie Jarzabek, Swapnil Joshi, Designers.