Jeff Schuller
Señor Copywriter
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Anytime Fitness

I worked with the in-house team at Anytime Fitness to help craft the narrative for these documentary short films featuring real members who achieved extraordinary results.

 

For the Anytime Fitness Member Success Stories project, I’m responsible for everything from helping to select the best stories, crafting the narrative arc, writing interview questions, and leading the interview from off-camera along with our director. In post, I go through the transcripts to weave together the best soundbites, write the story titles, and help supervise the edit. We cut each long-form piece down to short social videos that have been very effective at attracting new members.

Credits: Anytime Fitness (in-house); Sara Janssen, Creative Director; Alexander Zoltai, Director; Mark Tarman, DP; Joseph McMahon, Tim Taylor, Editors; Eric Olsen, Producer/Audio/Music, Noware Media.